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Toshiba X20

The Toshiba X20.

Earlier this year we photographed the Toshiba X20 for a promotion in print, on the web and for brochures under direction from advertising agency Vitamin X Creative at Bondi. 

Shooting electronic goods is certainly rewarding and achieving the required slick finish was challenging. I think perhaps this is because like the products themselves, the shots need to be extremely precise and clean.  The real products surfaces are highly reflective and tend to highlight any fingerprints and any slight specks of dust. This probably why many of these type of images are often computer generated themselves.

Having said that, retouching was certainly part of producing the final images, most of which was carried out out in house here at Studio Commercial.

Toshiba’s X20. The new, high performance convertible that delivers on every level.

 

KONE Elevators

KONE Elevators are on the up… (yes I’m not fond of newspaper style headlines either but there you have it). An interesting shoot none the less for Kone Australia brochures.

 

 

James Boag Epicurean and Tooheys New

Regular readers will know that we love our beer here at the studio… both shooting it as well as drinking it.

Recently the Host agency commissioned a couple of beer shoots.

 

James Boag Epicurean

A newly developed premium line for fine dining, we photographed the studio shots of the red and white bottle varieties.

 

Tooheys New NSW number one.

This Image is deceivingly simple, however involved shooting in situ components of the shot in multiple exposures… the beer head, beer glow and shadow etc.

The thin version below is printed beer mat, nice.

Dr Karl photoshoot

In studio with the lovely duo of Nina and Jo at Mahlab for Active Retirees magazine. We were all looking forward to this shoot for weeks. After years of tuning into Triple J every Thursday to hear the man himself, Dr Karl Kruszelnicki talk all things science, I had the pleasure to photograph him!!! ūüėÄ

The energy Dr Karl brought to the shoot was amazing, he’s one of the nicest and most energetic people we’ve had the pleasure of photographing. Dr Karl is THE trivia night secret weapon, we all felt considerable more knowledgeable following the shoot after listening to countless stories on any subject that came up! Here are a few of the resulting images –

‚Ķ and what better way to finish a shoot than with a team shot ūüėČ

Samsung “Fill your fridge” photoshoot

The Samsung “Fill your fridge” promotion was a photoshoot we completed for Momentum agency.

The fridge itself was huge and only just fit through our front door, it certainly took plenty of food to fill it!

On the photography side, shiny metal objects (particularly large ones), are notoriously technical to shoot and this one proved to be no exception. Lighting this Goliath required a very large and even source so we used large scrims and even our cyclorama itself as a huge reflector.

As a side note, so impressed by the fridge was Jason, soon after the shoot purchased the exact same model for his new house, he loves it!

Food styling by Ben Masters.

I had a little fun photoshopping the doors closed shot into stock background see last image below.

Cheers, Cam.

 

 

The ENGLISH

We‚Äôve known Zak at Skunkworks Bikes for quite a few years and we always look forward to shooting his special creations (normally over a cool beverage after hours).  Having said that, Zak specialises in high end, light and fast bike and wheel builds using high quality parts with meticulous attention to detail, so all of his customers bikes are indeed special creations.  This English is Zak‚Äôs personal bike and gets used daily, the steel & carbon frame and saddle were custom made for his measurements and all parts hand picked to be a truly one off build.  If you crave beauty such as this (and who doesn‚Äôt!), get in contact with Zak. @skunkworks_bikes

Build specs
 
Frame v3 English cycles custom 
Enve 1.0 fork
Extralite headset and topcap 
Custom painted 3t arx2 stem with Fetha Garmin mount and house black Ti bolt kit 
3t LTD ergonova 40cm bars 
Matte finish busyman custom bar tape 
Campag SR shifters and mechs
EE Cycleeworks brakes 
Quarq D Zero power meter 
Praxis works ‘buzz’ chainrings with extralite bolts 
Alchemy V3 hubs laced to G4 curvecycling 35mm carbon clinchers
Custom finished Berk Lupina saddle 
Custom 1 bolt English cycles seat mast topper with house black Ti bolt kit 
Jagwire elite link housing with DLC cables 
Custom finished Emporelli bottle cages 
Kogel ceramic bearings and jockey wheels throughout the build and second ( tubular ) wheelset 
 
Weight 6.3kgs tubs and high 6.6kgs with the wheels pictured 

Professional Planner Magazine

We photographed Alex Malley on location at the CPA Australia Office for the cover and inside spread of the September issue of Professional Planner magazine.

Photographically, the CPA office offered some interesting backdrops which was great, especially as we only had a small window of time to capture the range of shots required. Alex was also a consummate professional and comfortable in front of the camera which only added to the smooth running and success of the shoot.

“Professional Planner is the leading voice for financial planners where they can learn about industry standards, get news, information, debate and develop new ideas.”

blog1 blog2 blog3 blog4

Why CPA Australia backed Malley to shake up financial planning

Diving Australia – Rio 2016 Australian Olympic Diving Team

I felt quite privileged having the opportunity to photograph the Australian Rio 2016 Olympic Dive Team! Currently representing us in the Rio 2016 Olympic Games, Melissa Wu, Anabelle Smith, Brittany Broben, Esther Qin, Domonic Bedggood, Kevin Chavez and by no means last Grant Nel were all in studio for an energetic photo session.

With Diving Australia‚Äôs CEO, David Bell¬†as¬†art director our aim was to capture strong emotive portraits of the team. The key here was selecting¬†the right lighting that would accentuate the defined muscle tone that these elite athletes have. Here are a bunch of the resulting images, Cheers Dave ūüôā

Melissa Wu

MelissaWu

Anabelle Smith

AnabelleSmith

Brittany Broben

BrittanyBroben

Esther Qin

EstherQin

Domonic Bedggood

DomonicBedggood

Kevin Chavez

KevinChavez

Grant Nel

GrantNel

The Ladies

LadiesTeam

The Gents

MensTeam

The Team

Team

and a photo of me getting it done ūüėÄ

MeShooting

Pizza Hut – a recipe for a delicious photoshoot!

As a pizza enthusiast, here is a photo-shoot that certainly had it’s perks! yum yum….

On location at Pizza Hut HQ, we photographed pizza’s for the Family Treat Box. This combined with a range of images for the $5 flavour menu meant we didn’t go home hungry that day!

The Family Treat Box packaging itself, the one you see placed on the dark wood background, was shot in our studio. We then then comped the pizza shots inside the drawers to form the final image that you see here.

This image was also used in an animated form for tv and online use.

Agency: Host

Image for blog

FamilyTreatBoxPizza Hutt Web PageH217-041H217-091H217-079c

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Surf Life Saving Foundation photoshoot

We got more than our feet wet when we shot for the 2016 Surf Life Saving Foundation direct mail campaign. This assignment was quite literally a refreshing change from a studio shoot.

Our photo brief called for POV shots of a swimmer in trouble. So we donned the wetsuit, grabbed an underwater housing and jumped on into the surf.

Funnily enough, although the conditions were ideal for a regular day out at the beach, being¬†fine and sunny, this didn’t quite match¬†the original concept¬†look and feel. ¬†As this called for a sense of fear and foreboding, a¬†post production¬†colour¬†treatment brought the¬†images¬†in line¬†with the concept¬†from the March One agency.

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