Turns out that in order for humans to come up with brilliant, exciting ideas, we need to talk to people about our idea. Get it circulating, ask for help and opinions. Then our ideas can really bloom. That’s Steven Johnson’s theory.

While it’s ridiculously easy to point fingers and say that social media is killing more traditional ways of communicating, I thought this put an interesting spin on the connectivity of humanity and how the web ties in.

The video starts right at the beginning, when the concept of an idea first enters the mind and then it all comes together in a “Aha” moment at the end.

Watch it. It’ll be four minutes well spent.

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