It’s a dirty job but somebody has to do it.
Archive for June, 2011
Photography is no different from any artistic career. There are, and always will be, people that will work at a loss in an attempt to break into the industry.
Photography budgets can be tightly controlled but before you book in John Smith, go through this checklist to see if the corners are worth getting cut.
We’ve been working on updating our business cards. The last batch was created five years ago.
Our last card was slightly thinner than a standard business card and the circles had a raised gloss to it. Each photographer’s card had an outline of their face.
The first card was linked strongly with the website theme. This time around we wanted to keep the branding and information, but also step away from what we already had.
Our logo is a lens flare (hence the name of this blog and the circles strategically placed around our branding) and we wanted to incorporate this and our standard font into the new cards.
Marcus, believe it or not, collects business cards that he likes. We sat down and combined and subtracted features that we liked over the last four weeks.
We were still in love with embossing and raised textures. Instead of going with thin and skinny like our previous cards, we went with the same width as a normal business card but a little bit shorter.
Most of all, we wanted to simplify things.
We decided on a thick, but not heavy card stock as well as a unique embossed logo.
When I say unique, I mean there was only one printer in Australia that could do it.
Our cards arrived early on this week. Please ask for one. We have been handing them out left, right and centre.
This is what we used to have:
This is our harder, better, faster, stronger cards.
Let us know what you think!
The month of May was swallowed up by a top secret HUGE project. I’m really excited about sharing everything with you but it’ll have to be under wraps for the moment.
This week our photographers will be working on a winter fashion shoot for Latitude. We’ll be spending a day shooting at the Seidler House, as well as working on a look book and some nightlife shots.
Stylists, producers and art directors have been streaming through our studio and there has been a constant flow of coffee and cupcakes.
It’s all quite exciting.