We recommend you waste some time at WTF Costumes to celebrate today.
For a first-time advertising photographer, a brief can be intimidating. This is our top five tips that will walk you from initial concept to completion.
Shooting to a brief can seem like a complicated set up at a first, but breaking the process down to smaller parts can make the photo shoot run smoothly.
1. Keep in mind the mock up sketch (also known as scamp) may not have a perspective that is true to life. As the photographer, it’s important to choose the camera angle and lens that will come the closest to the sketch. It’s also your job to communicate to the art director why some things will work, and others won’t.
2. Depending on the production, the props and styling may be organised by the art director or could be left to you. Always be specific.
3. Lighting can make or break your photo shoot. Choose the lighting type. Is it hard or soft light? Are there shadows that illustrate where the art director wants the lights to be placed? Take the time to think about the direction of the light and also take into account colour. Chat to the art director prior to the shoot about the look and feel they’re going for.
4. Often elements in the image are shot separately and combined in post. This is because of time constraints and sheer impossibility. In the above shot, we photographed the food and chairs at the start, then we photographed the women in the background and lastly, the main model, Sarah Wilson. All of this was layered together in Photoshop.
Before you go to your photo shoot, create an outline for what should be photographed first and what can wait.
5. Throughout post, make sure you continue to work closely with the art director. Send them what you’ve done intermittently and get feedback. Most of these will be minor changes i.e. make the strawberry slightly bigger.
Studio Commercial has shot high-end projects for brands like Foxtel, Bluetongue lager, Coca Cola and Krispy Kreme.
Marcus Enno first published this article for REI NSW. While we’re not real estate photographers, as commercial photographers, we do photograph interior and exterior architecture. This article is aimed at real estate agents that do their own photography.
Make a strong first impression on potential buyers by following these photography rules for properties.
Taking well composed and exposed photos of properties is a core part of any real estate business. It can persuade a potential buyer to view a property and attract walking traffic to your window display.
Using the following tried and true techniques, you can produce near-professional looking images without the need to buy expensive equipment.
While image composition is a complicated science, here are a few basic tricks:
A tripod provides the steadiness necessary for longer exposures and makes composing images easier as you can have a long, controlled look at the scene.
Digital SLRs and compact cameras that allow manual settings are ideal for real estate photography. They offer features and flexibility that a standard point-and-shoot camera can’t. They also have many different lenses and accessories to choose from, many of which are ideal for photographing properties.
For example, a 17mm wide-angle lens can capture more of a scene than is possible with a standard lens. A wide-angle lens also allows you to stand closer to the subject and still fit it in the frame. This means you can ensure unwanted foreground objects such as mailboxes don’t interfere with the focal point.
Take your camera every time you visit a property. The end result can vary depending on the time of day a photo is taken. For example, shooting at dusk and early in the morning will create a more dramatic, vibrant image.
If you are getting serious, consider buying an external flash. It will bounce light off the ceiling and provide ‘fill flash’ – a photographic technique used to brighten deep shadow areas. An external flash can also ensure you minimise refection in glass.
Programs like Adobe Photoshop open a world of creative possibilities. A short course will help you get the most out of the software. But even agents with a very basic understanding of the program can master the following:
While these rules will instantly lift the quality of your photos, a professional photographer invests in equipment and knowledge to capture a property in the best possible light – literally.
When hiring a photographer, make sure they have:
No one expects real estate agents to be expert photographers, as much as you wouldn’t call a photographer when looking for a house. Using the services of a professional often saves time and resources, making it money well spent.
This month, we have lovingly roasted coffee beans from Yemen and Papua New Guinea, two contrasting countries that make the perfect coffee blend.
After some heavy-duty repairs, our coffee machine is roaring away. The warranty is either 100,000 cups of coffee or three years. At this rate, we’ll be hitting the cup quota.