We often have to create a photograph according to a sketch.
This was a job done in the 13th hour on a Saturday morning for Dynamix. We’re quite happy with it.
It’s always a busy day when you have five models, more than a dozen wardrobe changes and sixteen images to create.
By 9am our studio was covered in cycling gear and our clothes rack was used to stack bicycles that cost more than a small car.
This was the third year that we’ve shot the Bicycling Australia annual fashion shoot, it’s the largest segment of the magazine and we’re really excited to continue to be a part of it.
It’s really fun for the models to work with the props, most of them were riders and could appreciate the gear. I’m really passionate about cycling as well, so I love getting the little details right. It has to look realistic because cyclists are going to know at a glance if the model is holding the handlebars the wrong way.
The client wanted the photography to be fun and approachable. Cycling can be intimidated so we wanted to make this gear look easily accessible to those that are just starting out. It was loads of fun to shoot something that we’re so enthusiastic about.
Can’t see the video? Click here.
We had less than an hour before a storm hit our way and we were in the middle of a golf course, photographing the cover for Active Retirees Magazine.
During the shoot, I was thinking about how quickly our hour was pushed into half an hour by the weather.
The client was very driven to replicate the mock-up, which had clear blue skies. I shot according to the mock up first and once I knew we had gotten the image, we quickly moved to a different location so a cloudier piece of sky acting as a backdrop.
I wanted to add some contrast to make the image pop, make it more dynamic.
The sun was hitting the model’s head quite nicely so I used a main light to fill in the shadows. By now the wind was really battling against us so my first assistant held down the lighting equipment. My second assistant held the reflector just hovering over the grass below the dark golf club to fill in the shadows.
I’m really happy with this picture. It was created in half an hour and I feel like it really builds on the concept of a happy, active retiree.
Want more? Watch the behind the scenes video.