It’s always a busy day when you have five models, more than a dozen wardrobe changes and sixteen images to create.

By 9am our studio was covered in cycling gear and our clothes rack was used to stack bicycles that cost more than a small car.

This was the third year that we’ve shot the Bicycling Australia annual fashion shoot, it’s the largest segment of the magazine and we’re really excited to continue to be a part of it.

It’s really fun for the models to work with the props, most of them were riders and could appreciate the gear. I’m really passionate about cycling as well, so I love getting the little details right. It has to look realistic because cyclists are going to know at a glance if the model is holding the handlebars the wrong way.

The client wanted the photography to be fun and approachable. Cycling can be intimidated so we wanted to make this gear look easily accessible to those that are just starting out. It was loads of fun to shoot something that we’re so enthusiastic about.

Can’t see the video? Click here.