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As part of the 2015 Rugby World Cup, Air New Zealand and Qantas had a bet with each other for the final.  It turned out The All Blacks and Air New Zealand won the world cup and the bet. Which then meant Qantas had to wear All Blacks jerseys and have the Captain announce a big congratulations to the All Blacks on winning the Rugby World Cup. We got to be the only photographers there to capture the handover of the jerseys and Qantas staff wearing the All Blacks gear. As would be expected it was received better on the Air New Zealand social media pages than it was on Qantas but both got a lot of hits and the Air New Zealand post had almost 3000 re shares. It was the most successful social media campaign Air New Zealand has done, getting global coverage.

 

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