One of the great things about being a photographer is variety, no two photoshoots are exactly the same, be it the person or people you are shooting or the location or object or the weather or the photo brief, something is always different. Here is a little “behind the scenes” into the process we followed in a recent magazine shoot for the American Academy of Cosmetic Dentistry. In this case the client found us online as the subject had recently relocated from the United States. Here is an excerpt from the brief we were given.
“The images should say Wow, photographs should focus on the joy, energy and confidence gained by a healthy, natural beautiful smile. Looking for a unique magazine cover not a high school portrait. We love to see lifestyle shots in settings and situations that reflect the local surroundings and customs of the model. The picture should not look too contrived, capture a moment that is magical. Take various poses, provide both close-ups and full-figure images. Wed also like to see poses with gestures demonstrating the internal happiness that a beautiful smile creates. The final cover image must inspire the reader to ask more questions about the model and perhaps wonder about what the model is thinking. Keep the teeth in focus. Keep hair, makeup and clothing tidy. Provide long-range, mid-range and close-up shots. Think about shots from unexpected angles.”
Although it was early summer the client also wanted a wintery feel to the shots to reflect the season in the US at the time. After deciding on a location in and around Pyrmont, myself and Andrew who was assisting with lighting in this instance, met our subject Jason and we went ahead and captured a range of images to meet the brief. The proofs were then sent through to the client so that they could make their choices for the final retouched high resolution images.
Check back in soon for part 2 to see which images were selected and to see the final layout.