We spent a day photographing the loveliest group of kids for the “Jeans for Genes” campaign through Sydney agency March One.

Shooting alongside the film crew from Ideas of Dean who were filming the ad for TV/cinema/web, we took it in turns to photograph/film each child individually and try and capture their wonderful personalities.  Every child that appears in the print ads has a genuine genetic disease, some of them life threatening.

We came away from the day feeling privileged to have met them all, quickly realising that we take so many little things for granted which these kids can’t.  Jeans for Genes Day is coming up on Friday 3rd August (tomorrow!!), please give generously if you can – Jason.

 

 

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