Category: Advertising


We were enlisted by long time collaborators March One to work with them on the 2018 Christmas campaign for IGA. It was a multi layered brief as it was to cover stills while the TVC was being shot as well as a stand alone 3 day shoot to cover images for the website, social media and catalogue.

Andrew & Dave in action!

Within the brief for social media and website content, we had to create animations and short instructional videos.  For the 3 day shoot we hired a house in Bronte as the location. We were looking for a space that had a kitchen to suit the work and also allow us different areas to shoot in for both the short videos and the stills.

We worked with another long term collaborator of ours, Kai, for the food styling. We were able to do videos and stills at the same time and we kept Kai on his toes making sure the right things were ready and looking their best at the right time. One of the ice-cream cakes wanted to melt very quickly and caused us some issues, for example, but also showed us we needed to do the 2nd one in a different way.

For the stills content, Christmas decorations in the styling were to be kept subtle as it was to be used over the whole summer holiday season not just in the run to Christmas. We used pieces from the “how to” videos we were making to style and decorate the final food products and show in a real way how they can be used. Things like chocolate cups to build the banofie pie in, or how to glaze and carve a ham.

Kai & clients pondering cheese placement

The shoot went fairly smooth all in all with 3 of us from the studio on hand we didn’t run into any real problems.

Kai’s cutlery collection

For the TVC part of the job it was a one day shoot, shot around Taren Point and surrounding areas. One of our main roles on the day was to get behind the scenes shots of the whole shoot and build a library of stills that could be used in various ways to support the TVC. Another role was, between shots, we needed to get some options of stills for a catalogue cover using the talent that was booked for the TVC so it all tied together.

One of the biggest challenges on the day was to work around the very busy  film crew (Ideas of Dean) who had to cram lots of scenes into one long shooting day, so there was no time to stop or for us to hold them up at all.  Add to this how many people were actually involved on the TVC part of the shoot and it made for an interesting long day. In the end we got the shots for the cover that were needed as well as a huge range of other stills that can be used to support the TVC and give the whole campaign a consistent look and feel.

Awesome to work with this guy, so professional.

Cheers, Andrew.

Jeans for Genes Photoshoot

 

We spent a day photographing the loveliest group of kids for the “Jeans for Genes” campaign through Sydney agency March One.

Shooting alongside the film crew from Ideas of Dean who were filming the ad for TV/cinema/web, we took it in turns to photograph/film each child individually and try and capture their wonderful personalities.  Every child that appears in the print ads has a genuine genetic disease, some of them life threatening.

We came away from the day feeling privileged to have met them all, quickly realising that we take so many little things for granted which these kids can’t.  Jeans for Genes Day is coming up on Friday 3rd August (tomorrow!!), please give generously if you can – Jason.

 

 

Ferrero Rocher “Unwrap Magic” photoshoot

It’s been a while since our last Blog Post as the team at the Studio Commercial have been all consumed with the trials of renovating our new premises and the logistics of moving an entire studio (more on that later)

In any case for the Christmas period, we photographed a series of promotional pieces in our studio for Ferrero Rocher.

I say “we” as these  type of shoots are very much a team effort with assistants, art directors, stylists etc.

This was a very enjoyable and rewarding shoot, and as you can imagine there were certain perks to the assignment, especially for those in the team like myself who are addicted to chocolate ūüôā

Refreshingly in today’s age of of digital magic, the two ‚Äúunwrap magic‚ÄĚ shots (destined for print) were captured in one set and in one shot (almost).

The “Countdown to Christmas” imagery, (which was destined for online and TV use with some animation) was photographed in stages so that various image elements could be moved easily in post production.

Client: The Kinetic Agency.

Toshiba X20

The Toshiba X20.

Earlier this year we photographed the Toshiba X20 for a promotion in print, on the web and for brochures under direction from advertising agency Vitamin X Creative at Bondi. 

Shooting electronic goods is certainly rewarding and achieving the required slick finish was challenging. I think perhaps this is because like the products themselves, the shots need to be extremely precise and clean.  The real products surfaces are highly reflective and tend to highlight any fingerprints and any slight specks of dust. This probably why many of these type of images are often computer generated themselves.

Having said that, retouching was certainly part of producing the final images, most of which was carried out out in house here at Studio Commercial.

Toshiba’s X20. The new, high performance convertible that delivers on every level.

 

KONE Elevators

KONE Elevators are on the up… (yes I’m not fond of newspaper style headlines either but there you have it). An interesting shoot none the less for Kone Australia brochures.

 

 

Samsung “Fill your fridge” photoshoot

The Samsung “Fill your fridge” promotion was a photoshoot we completed for Momentum agency.

The fridge itself was huge and only just fit through our front door, it certainly took plenty of food to fill it!

On the photography side, shiny metal objects (particularly large ones), are notoriously technical to shoot and this one proved to be no exception. Lighting this Goliath required a very large and even source so we used large scrims and even our cyclorama itself as a huge reflector.

As a side note, so impressed by the fridge was Jason, soon after the shoot purchased the exact same model for his new house, he loves it!

Food styling by Ben Masters.

I had a little fun photoshopping the doors closed shot into stock background see last image below.

Cheers, Cam.

 

 

The ENGLISH

We‚Äôve known Zak at Skunkworks Bikes for quite a few years and we always look forward to shooting his special creations (normally over a cool beverage after hours).  Having said that, Zak specialises in high end, light and fast bike and wheel builds using high quality parts with meticulous attention to detail, so all of his customers bikes are indeed special creations.  This English is Zak‚Äôs personal bike and gets used daily, the steel & carbon frame and saddle were custom made for his measurements and all parts hand picked to be a truly one off build.  If you crave beauty such as this (and who doesn‚Äôt!), get in contact with Zak. @skunkworks_bikes

Build specs
 
Frame v3 English cycles custom 
Enve 1.0 fork
Extralite headset and topcap 
Custom painted 3t arx2 stem with Fetha Garmin mount and house black Ti bolt kit 
3t LTD ergonova 40cm bars 
Matte finish busyman custom bar tape 
Campag SR shifters and mechs
EE Cycleeworks brakes 
Quarq D Zero power meter 
Praxis works ‘buzz’ chainrings with extralite bolts 
Alchemy V3 hubs laced to G4 curvecycling 35mm carbon clinchers
Custom finished Berk Lupina saddle 
Custom 1 bolt English cycles seat mast topper with house black Ti bolt kit 
Jagwire elite link housing with DLC cables 
Custom finished Emporelli bottle cages 
Kogel ceramic bearings and jockey wheels throughout the build and second ( tubular ) wheelset 
 
Weight 6.3kgs tubs and high 6.6kgs with the wheels pictured 

Surf Life Saving Foundation photoshoot

We got more than our feet wet when we shot for the 2016 Surf Life Saving Foundation direct mail campaign. This assignment was quite literally a refreshing change from a studio shoot.

Our photo brief called for POV shots of a swimmer in trouble. So we donned the wetsuit, grabbed an underwater housing and jumped on into the surf.

Funnily enough, although the conditions were ideal for a regular day out at the beach, being¬†fine and sunny, this didn’t quite match¬†the original concept¬†look and feel. ¬†As this called for a sense of fear and foreboding, a¬†post production¬†colour¬†treatment brought the¬†images¬†in line¬†with the concept¬†from the March One agency.

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Gentleman Jack dare to Triumph promotion

On outdoor location shoots there is always gamble with the weather. This was rather appropriate given that this photoshoot was destined for a promotion being run in the Crown Casino Perth where some lucky patron is going to ride away on a Triumph motorcycle. Fortunately, with the threat of rain looming we were spared any dramas from the sky. Even better, the conditions were ideal for the mood of the shots. From a personal point of view this was a rewarding shoot where everything came together nicely.

This assignment was commissioned and art directed by the team at Dynamix agency.

Triumph Blog 1Triuph Blog 2 Triumph Blog 3 Triumph Blog 4

Happy Mardi Gras!

An alcohol shoot with a different bent!

As this post goes live, the Sydney Gay and Lesbian Mardi Gras is underway.  With the main event of the parade itself taking place on the 5th of March.

We shot this “Celebrate Diversity” promotional campaign in conjunction with Dynamix agency and certainly think it captured the fun and flamboyant atmosphere¬†of the party. ¬†As sponsors of the event, Finlandia Vodka and Jack Daniel’s Tennessee Fire make the perfect couple and are sure to spice things up.

Sydney Gay and Lesbian Mardi Gras

 

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