It’s been a while since our last Blog Post as the team at the Studio Commercial have been all consumed with the trials of renovating our new premises and the logistics of moving an entire studio (more on that later)
In any case for the Christmas period, we photographed a series of promotional pieces in our studio for Ferrero Rocher.
I say “we” as these type of shoots are very much a team effort with assistants, art directors, stylists etc.
This was a very enjoyable and rewarding shoot, and as you can imagine there were certain perks to the assignment, especially for those in the team like myself who are addicted to chocolate 🙂
Refreshingly in today’s age of of digital magic, the two “unwrap magic” shots (destined for print) were captured in one set and in one shot (almost).
The “Countdown to Christmas” imagery, (which was destined for online and TV use with some animation) was photographed in stages so that various image elements could be moved easily in post production.
Client: The Kinetic Agency.
The Toshiba X20.
Earlier this year we photographed the Toshiba X20 for a promotion in print, on the web and for brochures under direction from advertising agency Vitamin X Creative at Bondi.
Shooting electronic goods is certainly rewarding and achieving the required slick finish was challenging. I think perhaps this is because like the products themselves, the shots need to be extremely precise and clean. The real products surfaces are highly reflective and tend to highlight any fingerprints and any slight specks of dust. This probably why many of these type of images are often computer generated themselves.
Having said that, retouching was certainly part of producing the final images, most of which was carried out out in house here at Studio Commercial.
Toshiba’s X20. The new, high performance convertible that delivers on every level.
The Samsung “Fill your fridge” promotion was a photoshoot we completed for Momentum agency.
The fridge itself was huge and only just fit through our front door, it certainly took plenty of food to fill it!
On the photography side, shiny metal objects (particularly large ones), are notoriously technical to shoot and this one proved to be no exception. Lighting this Goliath required a very large and even source so we used large scrims and even our cyclorama itself as a huge reflector.
As a side note, so impressed by the fridge was Jason, soon after the shoot purchased the exact same model for his new house, he loves it!
Food styling by Ben Masters.
I had a little fun photoshopping the doors closed shot into stock background see last image below.
We’ve known Zak at Skunkworks Bikes for quite a few years and we always look forward to shooting his special creations (normally over a cool beverage after hours). Having said that, Zak specialises in high end, light and fast bike and wheel builds using high quality parts with meticulous attention to detail, so all of his customers bikes are indeed special creations. This English is Zak’s personal bike and gets used daily, the steel & carbon frame and saddle were custom made for his measurements and all parts hand picked to be a truly one off build. If you crave beauty such as this (and who doesn’t!), get in contact with Zak. @skunkworks_bikes
Frame v3 English cycles custom
Enve 1.0 fork
Extralite headset and topcap
Custom painted 3t arx2 stem with Fetha Garmin mount and house black Ti bolt kit
3t LTD ergonova 40cm bars
Matte finish busyman custom bar tape
Campag SR shifters and mechs
EE Cycleeworks brakes
Quarq D Zero power meter
Praxis works ‘buzz’ chainrings with extralite bolts
Alchemy V3 hubs laced to G4 curvecycling 35mm carbon clinchers
Custom finished Berk Lupina saddle
Custom 1 bolt English cycles seat mast topper with house black Ti bolt kit
Jagwire elite link housing with DLC cables
Custom finished Emporelli bottle cages
Kogel ceramic bearings and jockey wheels throughout the build and second ( tubular ) wheelset
Weight 6.3kgs tubs and high 6.6kgs with the wheels pictured
We got more than our feet wet when we shot for the 2016 Surf Life Saving Foundation direct mail campaign. This assignment was quite literally a refreshing change from a studio shoot.
Our photo brief called for POV shots of a swimmer in trouble. So we donned the wetsuit, grabbed an underwater housing and jumped on into the surf.
Funnily enough, although the conditions were ideal for a regular day out at the beach, being fine and sunny, this didn’t quite match the original concept look and feel. As this called for a sense of fear and foreboding, a post production colour treatment brought the images in line with the concept from the March One agency.
On outdoor location shoots there is always gamble with the weather. This was rather appropriate given that this photoshoot was destined for a promotion being run in the Crown Casino Perth where some lucky patron is going to ride away on a Triumph motorcycle. Fortunately, with the threat of rain looming we were spared any dramas from the sky. Even better, the conditions were ideal for the mood of the shots. From a personal point of view this was a rewarding shoot where everything came together nicely.
This assignment was commissioned and art directed by the team at Dynamix agency.
An alcohol shoot with a different bent!
As this post goes live, the Sydney Gay and Lesbian Mardi Gras is underway. With the main event of the parade itself taking place on the 5th of March.
We shot this “Celebrate Diversity” promotional campaign in conjunction with Dynamix agency and certainly think it captured the fun and flamboyant atmosphere of the party. As sponsors of the event, Finlandia Vodka and Jack Daniel’s Tennessee Fire make the perfect couple and are sure to spice things up.
Hipsters, a TV Series presented by Samuel Johnson. The series was aired on SBS in March this year. We shot this promotional photography in the local Sydney streets of Newtown for SBS (through March One Agency). Another fun and rewarding shoot, this time with one of Australia’s most likeable TV personalities.