Category: Advertising


Choosing the right day to do an outdoor location shoot is always a gamble, especially when there’s over 10 people involved.  After one false start postponement due to rain, we were very excited to collaborate once again with our good friends at Momentum Worldwide to produce the latest Lion beer imagery for XXXX Island.

When the guys from March One Ad agency came to us with the concepts for SBS World Movies Adult we could hardly believe our luck!
The brief was to photograph a beautiful girl in lingerie perched precariously on an oiled up chesterfield.
This photo shoot went off without a hitch and proved the old saying “sex sells”!

The location for the Lifestyle channel’s “you” recent shoot had to the seen to be believed… Think marble tiles, countless columns, ornate gardens, huge swimming pool and everything with gold accents.

This was the perfect place to photography our “Buff” male stereotypes as their clothes magically disappeared and they are left standing in their undies.

Our photoshoot was done in conjunction with the making of the TV commercial and has to be one of the biggest productions to date.  Unfortunately it had been raining quite a lot beforehand and the film crew’s muddy boots left quite an impression on the white carpets…

Working closely with Dynamix agency, myself and Jason were pleased to be part of the creative team and photograph the Peter Maddison for Grand Designs Australia series three outdoor and print campaign.

 

Down a grimy alleyway in the dark of night you never know what you may find. In this case it was more pleasant than expected! The smell of sizzling Wagu, finely sliced Lardon and the Meat Maestro himself, Celebrity chef Adrian Richardson.

Perched on a ladder in the middle of the street, I found myself using phrase’s such as “Can you show me more meat?” and “Could you move your sausage to the left?”.

Thanks to Adrian, the crew and Dynamix for a really cool shoot.

 

Adriano Zumbo Photo Shoot from Studio Commercial.

We had alot of fun during this photo shoot of Pastry Celebrity Adriano Zumbo.

Recipes for salted caramel macaroons and scraps of paper with ingredient lists was strewn around his home kitchen. Gadgets and dehydrators were lined against every available wall.

Adriano Zumbo is certainly a warm personality and he was keen to experiment and whip up something on the fly.

The best part of the day was getting to take all of the desserts you see in the video back to the studio and sample every one.

We recently created a fun bicycle lifestyle photo shoot for Morgans Bicycles in downtown Surry Hills.

Being avid bike fans, it was great to photograph such beautiful craftsmanship. We love working with great clients like these.

Head on over to Morgans Bicycles’ Flickr to see the rest of the lifestyle images.

Have a look at the product photography on their main website, it’s particularly good-looking (hint hint: we did that too).

World Movies Secret Cinema, SBS, Photo shoot

We photographed the promos for the World Movies Secret Cinema in our studio in Sydney. Like it on Facebook, they have a tonne of competitions and interesting give aways on their page.

Can’t wait to see next year’s Secret Cinema!

 

Food photography, Studio Commercial

This food photo shoot was over two days. We photographed Golden Crumpets and Picklets as well as Tip Top Muffins and Raisin Toast.

The images are now being used at point of sale locations across Australia.

Sometimes we have to use a bit of creative problem-solving to make our images come to life. For the image of the boy below, we created a scruffy look by going into the backyard, grabbing handfuls of dirt and rubbing it into his clothes and face. As you can imagine, he really enjoyed this.

Tip Top, food photography, studio commercial

Q: You mentioned that you tried three photographers before using Studio Commercial. What were the differences between our photography and the other photographers?

We did try three other photographers before Studio Commercial and there is no comparison! The others were expensive and unprofessional in comparison – one even forgot his lighting equipment! – and the images themselves were inadequate for our needs.

A: A good relationship with the photographer is very important to us. Photographers, in common with other professions, have different skills and areas of specialization. We realized this after trying a wedding photographer. A wedding specialist, highly skilled in photographing weddings, may not necessarily be the one to shoot a showroom or products!

On the other hand, Jason was fantastic. He knew exactly what we wanted, and was able to get it right the first time. The phrase ‘above and beyond the call’ comes to mind; for all that it is a cliché. He was willing to keep redoing the shoot until all involved were completely satisfied, and maintained a professional and friendly demeanor the entire time.

Q: What do you use your photography for and why is it important?

A: A host of things! We like to use clean, professional photos to showcase our showroom and storefront, and thus the images need to be a showcase for what we do. We are in the business of helping the dreams of couples for their wedding come true and any imagery we use is required bring this message across.

We also use photography for specials, gifts that we grant to our customers. Being an online business, we need good quality, crisp photos that showcase the quality of our range and highlight the nature of the gift selection we offer. A good example is this lovely picnic basket, which includes the bottle of Moët. Poor-quality images would give a poor impression and so they must meet the same standard as our service.

We also maintain a blog, which is the first place to go for news and updates about the range and services we offer. As such, its appearance must uphold the same quality as our product images and showroom; we need a quality sidebar photo. This is especially important for potential clients, as they must feel that they can trust us to assist with their wedding planning, and help with their special day.

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