Category: Advertising


It seemed odd to have freshly prepared lobster and salads at 7am on a Tuesday morning, but that’s just what was laid out on black perspex at the Foxtel Studios. We were photographing Sarah Wilson and a slew of women for her new TV show, Eat Yourself Sexy.

This was a photo shoot with a lot of moving parts and our thanks goes out to the crew at Foxtel that helped us juice up our lights. Thanks also to the Dynamix guys.

We photographed Mark Coyne for Insurance and Risk Professional. Have a look at the images below.

A little back story on Mark Coyne: he’s a former rugby league captain of the St. George Dragons and the St. George Illawarra teams. In 1998 Coyne was awarded a testimonial year at St. George. During that year, he donated his testimonial salary to a children’s charity. He played rugby for 12 years and retired in 1999.

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This was my first time assisting at a food shoot.

I fell head over heels in love when Cherie, the food stylist offered us “mineral water with lemon barley cordial and mint” as we stepped through the door.

It was fantastic to see people getting excited about cooking good produce. For each dish, we spent an hour perfecting the shot: adding herbs and sauces, taking away an almond sliver or adding crushed pepper.

Finally, after photographing the food at it’s best, we got to eat it. I may have pigged out.

The thing I enjoyed about this shoot was that it was natural. Everyone was down to earth and relaxed. There was no glycerine nor dry ice.

It was just honest, fresh food prepared with love.

And you can never go wrong with that.

The Grand Designs project we photographed has won two Astras. Woohoo! A big thanks to Dynamix for working with us on this project.

Click on any of the behind the scenes shots to see it close up.

In December last year, I had a shoot for NRG Strength Bands. High profile NRL players spent the day at the studio: Todd Carney, Sam Thaiday, Ben Hannant, Mitchell Pearce and Ben Barba.

We had an outline of how the client wanted to display the product and we also created improv images.

The day before Dave and I did some lighting tests, then spent an hour before the shoot fine tuning the glowing, edgy look we were trying to achieve.

We designed the lighting style specifically for the shoot and used image treatment afterwards to give a gritty, tough look. I also added contrast in post-production. It took about half an hour to edit each image, which I was quite happy about.

It was a really interesting visual project.

The current NRG website (as of March 2011).

I had heaps of fun giving orders from my comfortable chair to our Managing Director, Jason, during this shoot. This was the first photo shoot I was involved with after breaking my hip earlier this year. I’ve been doing alot of retouching so it was great to take control of a shoot.

We had a great cocktail stylist on site, which made the whole day a breeze.

 

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