The Toshiba X20.
Earlier this year we photographed the Toshiba X20 for a promotion in print, on the web and for brochures under direction from advertising agency Vitamin X Creative at Bondi.
Shooting electronic goods is certainly rewarding and achieving the required slick finish was challenging. I think perhaps this is because like the products themselves, the shots need to be extremely precise and clean. The real products surfaces are highly reflective and tend to highlight any fingerprints and any slight specks of dust. This probably why many of these type of images are often computer generated themselves.
Having said that, retouching was certainly part of producing the final images, most of which was carried out out in house here at Studio Commercial.
Toshiba’s X20. The new, high performance convertible that delivers on every level.
Regular readers will know that we love our beer here at the studio… both shooting it as well as drinking it.
Recently the Host agency commissioned a couple of beer shoots.
James Boag Epicurean
A newly developed premium line for fine dining, we photographed the studio shots of the red and white bottle varieties.
Tooheys New NSW number one.
This Image is deceivingly simple, however involved shooting in situ components of the shot in multiple exposures… the beer head, beer glow and shadow etc.
The thin version below is printed beer mat, nice.
In studio with the lovely duo of Nina and Jo at Mahlab for Active Retirees magazine. We were all looking forward to this shoot for weeks. After years of tuning into Triple J every Thursday to hear the man himself, Dr Karl Kruszelnicki talk all things science, I had the pleasure to photograph him!!! 😀
The energy Dr Karl brought to the shoot was amazing, he’s one of the nicest and most energetic people we’ve had the pleasure of photographing. Dr Karl is THE trivia night secret weapon, we all felt considerable more knowledgeable following the shoot after listening to countless stories on any subject that came up! Here are a few of the resulting images –
… and what better way to finish a shoot than with a team shot 😉
The Samsung “Fill your fridge” promotion was a photoshoot we completed for Momentum agency.
The fridge itself was huge and only just fit through our front door, it certainly took plenty of food to fill it!
On the photography side, shiny metal objects (particularly large ones), are notoriously technical to shoot and this one proved to be no exception. Lighting this Goliath required a very large and even source so we used large scrims and even our cyclorama itself as a huge reflector.
As a side note, so impressed by the fridge was Jason, soon after the shoot purchased the exact same model for his new house, he loves it!
Food styling by Ben Masters.
I had a little fun photoshopping the doors closed shot into stock background see last image below.
I felt quite privileged having the opportunity to photograph the Australian Rio 2016 Olympic Dive Team! Currently representing us in the Rio 2016 Olympic Games, Melissa Wu, Anabelle Smith, Brittany Broben, Esther Qin, Domonic Bedggood, Kevin Chavez and by no means last Grant Nel were all in studio for an energetic photo session.
With Diving Australia’s CEO, David Bell as art director our aim was to capture strong emotive portraits of the team. The key here was selecting the right lighting that would accentuate the defined muscle tone that these elite athletes have. Here are a bunch of the resulting images, Cheers Dave 🙂
and a photo of me getting it done 😀
As a pizza enthusiast, here is a photo-shoot that certainly had it’s perks! yum yum….
On location at Pizza Hut HQ, we photographed pizza’s for the Family Treat Box. This combined with a range of images for the $5 flavour menu meant we didn’t go home hungry that day!
The Family Treat Box packaging itself, the one you see placed on the dark wood background, was shot in our studio. We then then comped the pizza shots inside the drawers to form the final image that you see here.
This image was also used in an animated form for tv and online use.
We got more than our feet wet when we shot for the 2016 Surf Life Saving Foundation direct mail campaign. This assignment was quite literally a refreshing change from a studio shoot.
Our photo brief called for POV shots of a swimmer in trouble. So we donned the wetsuit, grabbed an underwater housing and jumped on into the surf.
Funnily enough, although the conditions were ideal for a regular day out at the beach, being fine and sunny, this didn’t quite match the original concept look and feel. As this called for a sense of fear and foreboding, a post production colour treatment brought the images in line with the concept from the March One agency.
On outdoor location shoots there is always gamble with the weather. This was rather appropriate given that this photoshoot was destined for a promotion being run in the Crown Casino Perth where some lucky patron is going to ride away on a Triumph motorcycle. Fortunately, with the threat of rain looming we were spared any dramas from the sky. Even better, the conditions were ideal for the mood of the shots. From a personal point of view this was a rewarding shoot where everything came together nicely.
This assignment was commissioned and art directed by the team at Dynamix agency.
An alcohol shoot with a different bent!
As this post goes live, the Sydney Gay and Lesbian Mardi Gras is underway. With the main event of the parade itself taking place on the 5th of March.
We shot this “Celebrate Diversity” promotional campaign in conjunction with Dynamix agency and certainly think it captured the fun and flamboyant atmosphere of the party. As sponsors of the event, Finlandia Vodka and Jack Daniel’s Tennessee Fire make the perfect couple and are sure to spice things up.