We got more than our feet wet when we shot for the 2016 Surf Life Saving Foundation direct mail campaign. This assignment was quite literally a refreshing change from a studio shoot.
Our photo brief called for POV shots of a swimmer in trouble. So we donned the wetsuit, grabbed an underwater housing and jumped on into the surf.
Funnily enough, although the conditions were ideal for a regular day out at the beach, being fine and sunny, this didn’t quite match the original concept look and feel. As this called for a sense of fear and foreboding, a post production colour treatment brought the images in line with the concept from the March One agency.
Cosmos, an Australian science magazine, runs a profile every issue on a local scientist. The twist so to speak, is that the scientist is photographed outside their work environment as they would normally be portrayed, and instead engaged in their favourite leisure activity or sport. No lab coats and bunsen burners here.
The aim is to showcase the fact that these people are just that….people. Hopefully this brings a greater connection with the wider community.
We photographed Camilla earlier this year doing her thing, which is bushwalking. This was a quick and fun shoot at Bradleys Head, near Taronga Zoo.
On outdoor location shoots there is always gamble with the weather. This was rather appropriate given that this photoshoot was destined for a promotion being run in the Crown Casino Perth where some lucky patron is going to ride away on a Triumph motorcycle. Fortunately, with the threat of rain looming we were spared any dramas from the sky. Even better, the conditions were ideal for the mood of the shots. From a personal point of view this was a rewarding shoot where everything came together nicely.
This assignment was commissioned and art directed by the team at Dynamix agency.
An alcohol shoot with a different bent!
As this post goes live, the Sydney Gay and Lesbian Mardi Gras is underway. With the main event of the parade itself taking place on the 5th of March.
We shot this “Celebrate Diversity” promotional campaign in conjunction with Dynamix agency and certainly think it captured the fun and flamboyant atmosphere of the party. As sponsors of the event, Finlandia Vodka and Jack Daniel’s Tennessee Fire make the perfect couple and are sure to spice things up.
Even with a detailed brief, it’s often hard to pick which shot will be chosen by an editor and end up on the cover. In this case we had plenty of opportunity to capture many options for the client to choose from and they were really happy with what we came back with.
“Thank you again, we are so happy for the results of the shoot. It is tough to go online and pick a great photographer and company, I feel truly blessed to have found you!
One of the great things about being a photographer is variety, no two photoshoots are exactly the same, be it the person or people you are shooting or the location or object or the weather or the photo brief, something is always different. Here is a little “behind the scenes” into the process we followed in a recent magazine shoot for the American Academy of Cosmetic Dentistry. In this case the client found us online as the subject had recently relocated from the United States. Here is an excerpt from the brief we were given.
“The images should say Wow, photographs should focus on the joy, energy and confidence gained by a healthy, natural beautiful smile. Looking for a unique magazine cover not a high school portrait. We love to see lifestyle shots in settings and situations that reflect the local surroundings and customs of the model. The picture should not look too contrived, capture a moment that is magical. Take various poses, provide both close-ups and full-figure images. Wed also like to see poses with gestures demonstrating the internal happiness that a beautiful smile creates. The final cover image must inspire the reader to ask more questions about the model and perhaps wonder about what the model is thinking. Keep the teeth in focus. Keep hair, makeup and clothing tidy. Provide long-range, mid-range and close-up shots. Think about shots from unexpected angles.”
Although it was early summer the client also wanted a wintery feel to the shots to reflect the season in the US at the time. After deciding on a location in and around Pyrmont, myself and Andrew who was assisting with lighting in this instance, met our subject Jason and we went ahead and captured a range of images to meet the brief. The proofs were then sent through to the client so that they could make their choices for the final retouched high resolution images.
Check back in soon for part 2 to see which images were selected and to see the final layout.
As part of the 2015 Rugby World Cup, Air New Zealand and Qantas had a bet with each other for the final. It turned out The All Blacks and Air New Zealand won the world cup and the bet. Which then meant Qantas had to wear All Blacks jerseys and have the Captain announce a big congratulations to the All Blacks on winning the Rugby World Cup. We got to be the only photographers there to capture the handover of the jerseys and Qantas staff wearing the All Blacks gear. As would be expected it was received better on the Air New Zealand social media pages than it was on Qantas but both got a lot of hits and the Air New Zealand post had almost 3000 re shares. It was the most successful social media campaign Air New Zealand has done, getting global coverage.
On location at Sydney’s Royal Botanic Gardens with the power duo Nina and Jo from Mahlab Media, Jas & I had the privilege of photographing Costa Georgiadis from Gardening Australia for the October-November issue of Active Retirees.
The most fun we’ve have had on a shoot in a long time!!! The energy and life that Costa brought to the shoot was amazing.
We promised Costa that after we finished the shoot, we’d do a few shots of him and his 2 chickens (outside the Gardens), one of which ended up on the cover!
Jo standing in for the lighting test
We’ve started doing creative portraits for the new “People Q&A” section in NIBA‘s Insurance & Risk Professional magazine. Published by Mahlab Media, Graphic Designer Jack Pike wanted a “Time Magazine” feel for the portraits. We get about an hour with the subject and have lots of fun exploring different poses, techniques and styles to achieve images that reflect the subject and the theme of the story.