Tag Archive: advertising


The Toshiba X20.

Earlier this year we photographed the Toshiba X20 for a promotion in print, on the web and for brochures under direction from advertising agency Vitamin X Creative at Bondi. 

Shooting electronic goods is certainly rewarding and achieving the required slick finish was challenging. I think perhaps this is because like the products themselves, the shots need to be extremely precise and clean.  The real products surfaces are highly reflective and tend to highlight any fingerprints and any slight specks of dust. This probably why many of these type of images are often computer generated themselves.

Having said that, retouching was certainly part of producing the final images, most of which was carried out out in house here at Studio Commercial.

Toshiba’s X20. The new, high performance convertible that delivers on every level.

 

KONE Elevators

KONE Elevators are on the up… (yes I’m not fond of newspaper style headlines either but there you have it). An interesting shoot none the less for Kone Australia brochures.

 

 

The ENGLISH

We’ve known Zak at Skunkworks Bikes for quite a few years and we always look forward to shooting his special creations (normally over a cool beverage after hours).  Having said that, Zak specialises in high end, light and fast bike and wheel builds using high quality parts with meticulous attention to detail, so all of his customers bikes are indeed special creations.  This English is Zak’s personal bike and gets used daily, the steel & carbon frame and saddle were custom made for his measurements and all parts hand picked to be a truly one off build.  If you crave beauty such as this (and who doesn’t!), get in contact with Zak. @skunkworks_bikes

Build specs
 
Frame v3 English cycles custom 
Enve 1.0 fork
Extralite headset and topcap 
Custom painted 3t arx2 stem with Fetha Garmin mount and house black Ti bolt kit 
3t LTD ergonova 40cm bars 
Matte finish busyman custom bar tape 
Campag SR shifters and mechs
EE Cycleeworks brakes 
Quarq D Zero power meter 
Praxis works ‘buzz’ chainrings with extralite bolts 
Alchemy V3 hubs laced to G4 curvecycling 35mm carbon clinchers
Custom finished Berk Lupina saddle 
Custom 1 bolt English cycles seat mast topper with house black Ti bolt kit 
Jagwire elite link housing with DLC cables 
Custom finished Emporelli bottle cages 
Kogel ceramic bearings and jockey wheels throughout the build and second ( tubular ) wheelset 
 
Weight 6.3kgs tubs and high 6.6kgs with the wheels pictured 

Pizza Hut – a recipe for a delicious photoshoot!

As a pizza enthusiast, here is a photo-shoot that certainly had it’s perks! yum yum….

On location at Pizza Hut HQ, we photographed pizza’s for the Family Treat Box. This combined with a range of images for the $5 flavour menu meant we didn’t go home hungry that day!

The Family Treat Box packaging itself, the one you see placed on the dark wood background, was shot in our studio. We then then comped the pizza shots inside the drawers to form the final image that you see here.

This image was also used in an animated form for tv and online use.

Agency: Host

Image for blog

FamilyTreatBoxPizza Hutt Web PageH217-041H217-091H217-079c

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Surf Life Saving Foundation photoshoot

We got more than our feet wet when we shot for the 2016 Surf Life Saving Foundation direct mail campaign. This assignment was quite literally a refreshing change from a studio shoot.

Our photo brief called for POV shots of a swimmer in trouble. So we donned the wetsuit, grabbed an underwater housing and jumped on into the surf.

Funnily enough, although the conditions were ideal for a regular day out at the beach, being fine and sunny, this didn’t quite match the original concept look and feel.  As this called for a sense of fear and foreboding, a post production colour treatment brought the images in line with the concept from the March One agency.

SLS4510 - Tax Appeal 2016 - DLX - WARM v4

SLS4510 - Tax Appeal 2016 - Gift Inserts x 3 - ACQ v5-5SLS4510 - Tax Appeal 2016 - Gift Inserts x 3 - ACQ v5-1 SLS4510 - Tax Appeal 2016 - Danger book A6 FA v2-8SLS4510 - Tax Appeal 2016 - Danger book A6 FA full2  SLS4510 - Tax Appeal 2016 - Danger book A6 FAfull4 SLS4510 - Tax Appeal 2016 - Full

Gentleman Jack dare to Triumph promotion

On outdoor location shoots there is always gamble with the weather. This was rather appropriate given that this photoshoot was destined for a promotion being run in the Crown Casino Perth where some lucky patron is going to ride away on a Triumph motorcycle. Fortunately, with the threat of rain looming we were spared any dramas from the sky. Even better, the conditions were ideal for the mood of the shots. From a personal point of view this was a rewarding shoot where everything came together nicely.

This assignment was commissioned and art directed by the team at Dynamix agency.

Triumph Blog 1Triuph Blog 2 Triumph Blog 3 Triumph Blog 4

Happy Mardi Gras!

An alcohol shoot with a different bent!

As this post goes live, the Sydney Gay and Lesbian Mardi Gras is underway.  With the main event of the parade itself taking place on the 5th of March.

We shot this “Celebrate Diversity” promotional campaign in conjunction with Dynamix agency and certainly think it captured the fun and flamboyant atmosphere of the party.  As sponsors of the event, Finlandia Vodka and Jack Daniel’s Tennessee Fire make the perfect couple and are sure to spice things up.

Sydney Gay and Lesbian Mardi Gras

 

Paypal free return shipping promotion

Working with the agency Dynamix, we had a great deal of fun on this photoshoot for the Paypal free return shipping promotion.  During the shoot there was a great deal of role playing happening on set, under the pretext that our subject hadn’t quite got their online shopping order right.

 

Paypal

Paypal

Paypal

Paypal

Medibank Private share offer

Here is high profile photoshoot we did for the cover of the Medibank Private Share Offer Prospectus. This formed part of a wider advertising campaign for the IPO. Interestingly, the moving blue dots are a device used throughout the TV ads as well as the images inside the document. Thanks to Rifle Media whom we worked with closely on the production, including art direction.

Medibank share offer Prospectus cover

Grand Designs Australia series 5 photoshoot

Jason: It was great to catch up again with Peter Maddison, the Grand Designs Australia host, we’ve been shooting Peter since series 1 and I’ve always found him to be a genuinely nice guy, we always have a lot of fun on the GDA shoots.  The photoshoot was in our studio this time around, working with March One advertising agency, we were given several background images to combine into a single background plate and then shoot Peter to match the lighting and perspective.  A relatively straight forward studio shoot, the challenge was for Cameron to make it all come together in retouching.
 
Cam: I had a lot of fun with the post production on this project and was very pleased with how the image came together. Following Art direction given by March One agency we created the promo image by combining Jason’s shots of Peter with a number of supplied stock elements. Matching colours and perspectives was the key here to achieving a dramatic but realistic feel to the imaginary Australian outback dream house.
Grand Designs Australia season 5 Retouching elements
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